Truth in Advertising – Creamer
Let’s Demand Real Truth in Advertising
Supposedly, there are laws that require advertisers to tell the truth but almost all corporate advertisers pay big money to lawyers and ad companies to find clever ways to get around the inconvenience of having to tell the truth. Well they can’t actually tell the truth because no consumer would ever buy one of their garbage products if the knew the actual truth.
So why don’t we as people start demanding that companies have to tell the truth and that our supposed legal system holds their toes to the fire to make them stop lying to us for the sake of ever increasing and excessive profits.
I was having my breakfast and coffee this morning and I noticed a can of non-dairy creamer. (No! I did not have that chemical garbage in my coffee. My wife’s father uses it on bread instead of butter?) Then I thought about truth in advertising. Yes, this mixture of over-processed crap (mostly sugar) that isn’t from a dairy so it’s non-dairy alright but it isn’t creamer either. Should they be allowed to call it ‘creamer’? It’s not cream at all so how can it possibly a ‘creamer’?
They might call it a coffee ‘whitener’ but that’s not true either because the best that can be managed is a light tan. Compelling this merchant of chemical waste products to call this what it actually is might make people realize their buying nothing but crap, and sales would hopefully plummet. Then the end result is the corporation taking it off the market and maybe replacing it with something more wholesome that they could then truthfully advertise as such.
Non-dairy (NOT) creamer isn’t the worst offender in the global marketplace by far but it is the one I notices and that triggered me to write this blog post. I’ll discuss others here.
What is REALLY in Non-Dairy Creamer
If you drink coffee, the best way to drink it is black without sugar or cream and preferably organic. But if you choose to add cream, the simple, old-fashioned full-fat cream (preferably organic, raw, and from grass-fed cows) is the best option.
Non-dairy creamer can scarcely be called “cream” at all, as it is more aptly a synthetic combination of chemicals, oils, sugars, and milk products. Let’s take a look at some of the more common ingredients, which will, of course, vary slightly depending on your brand:
Partially Hydrogenated Soybean Oil
Part of the problem with partially hydrogenated soybean oil is the trans fat it contains. These synthetic trans fats are known to promote inflammation.
There are also the significant health hazards of soy itself, with the majority of soybeans genetically engineered and contaminated with highly toxic herbicides like Roundup (glyphosate).
High-Fructose Corn Syrup (HFCS)
It’s often claimed that HFCS is no worse for you than sugar, but this is not the case. Because high-fructose corn syrup contains free-form monosaccharides of fructose and glucose, it cannot be considered biologically equivalent to sucrose (sugar), which has a glycosidic bond that links the fructose and glucose together, and slows its breakdown in the body.
Fructose is primarily metabolized by your liver, because your liver is the only organ that has the transporter for it. Nearly all fructose gets shuttled to your liver, and, if you eat a typical Western-style diet.
When you consume high amounts of it, fructose ends up taxing and damaging your liver in the same way alcohol and other toxins do. And just like alcohol, fructose is metabolized directly into fat – this subsequently stored fat leads to mitochondrial malfunction, obesity, and obesity-related diseases.
This inorganic salt is used as a stabilizer and anti-coagulant in non-dairy creamer. It’s also used in fertilizers and cosmetics, and is said to cause vomiting and diarrhea if consumed “in quantities.”1
Mono- and Diglycerides
These additives are used to blend together ingredients that normally wouldn’t blend well (such as oil and water). They may be synthetically produced or derived from animal or vegetable sources, including partially hydrogenated oils.
This doesn’t sound bad, until you realize that additives like monosodium glutamate (MSG) and related forms of concentrated free form glutamate can be labeled as natural. MSG is an excitotoxin, which means it overexcites your cells to the point of damage or death.
It causes brain dysfunction and damage to varying degrees, and potentially even triggering or worsening learning disabilities, Alzheimer’s disease, Parkinson’s disease, Lou Gehrig’s disease, and more. Non-dairy creamer may also contain the vanilla-smelling anal secretions from beavers, called castoreum.
This ingredient is extracted from milk protein and used as a thickener and whitening agent. Sodium caseinate is typically treated with the chemical solium hydroxide, a chemical alkali. The problem with chemical alkalies is that they act like “anti-nutrients” – damaging or suppressing nutrient absorption.
Casein is also the primary protein found in cow’s milk associated with allergies, neurological conditions, and autoimmune reactions such as juvenile-onset type 1 diabetes.
Sodium Stearoyl Lactylate (SSL)
This additive is used to strengthen bread dough as well as a cleanser, foaming agent, and emulsifier in cosmetic products. SSL is also used to replace fat and sugar, as it has a mildly sweet taste and reduces the amount of oil needed in products.